The most common causes of itching in dogs are allergies, parasites, and bacterial or fungal infections. You can make an initial assessment based on the affected area and accompanying symptoms, but if the itching persists for more than 24 hours, a veterinary examination is necessary.

| Item | Allergy (atopy) | Parasites (fleas·ticks) | Bacterial·fungal infection |
|---|---|---|---|
| Main areas | Face·paw tips·ears·armpits | Lower back·base of tail·neck | Skin folds·paw pads·abdomen |
| Age of onset | Mostly before 3 years | All ages | All ages (when immunity is weak) |
| Seasonality | Seasonality common | Increases in summer·autumn | Rainy season·humid periods |
| Skin changes | Redness·dandruff | Black specks (flea dirt) | Odor·discharge·coin-shaped hair loss |
| Accompanying symptoms | Accompanied by eye·ear inflammation | Wagging tail and biting behavior | Seborrheic odor·greasy skin |
General patterns based on the Favrot diagnostic criteria and the BSAVA dermatology manual — an accurate diagnosis requires examination by a veterinarian.

Signs Requiring Immediate Emergency Care
If you notice any of the following signs, it may not be simple itching but a systemic allergic reaction (anaphylaxis). Seek emergency veterinary care within 30 minutes. - Sudden swelling of the face, lips, or around the eyes - Labored breathing, with pale or purple gums and tongue - Rapid spread of hives across the body - Excessive drooling accompanied by vomiting and diarrhea - Severe self-trauma resulting in bleeding that won't stop


Cats React Differently
If you have multiple cats, keep this in mind: cats often express itching through excessive grooming or hair pulling rather than scratching. Unlike dogs, which may scratch vigorously, cats tend to lick one area repeatedly, leading to symmetrical hair loss. This can be a sign of allergic or stress-induced dermatitis. Medications that are safe for dogs can be toxic to cats, so never apply human or dog anti-itch ointments to your cat without veterinary guidance.

A veterinarian who majored in veterinary medicine at Khon Kaen University, Thailand, and completed the IVSA program at North Carolina State University in the United States. Drawing on clinical experience at animal hospitals, he works in the pet healthcare field and is dedicated to building a digital care environment that connects pet parents with veterinarians.
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[1] BSAVA Manual of Canine and Feline Dermatology, 4th Edition — Chapter on Pruritus and Atopic Dermatitis
[2] Favrot C. et al., A prospective study on the clinical features of chronic canine atopic dermatitis and their diagnostic value, Veterinary Dermatology, 2010
[3] Veterinary Immunology, 11th Edition — Type I Hypersensitivity and Atopic Disease
[4] The Dog Care Handbook — Pruritus Diagnostic Criteria